E-Commerce / Skincare
Rubz.in
From a solo campaign to a 7x return — scaling a skincare brand into bulk B2B territory.
Where It Started
When I started working with Rubz, it was just me and one team member handling everything — strategy, creative, and campaign management. There was no dedicated growth team on either side, just a shared goal: turn ad spend into real, repeatable sales. Scaling the brand's Meta Ads to a 7x return in a matter of weeks, working with that lean a setup, remains one of the most rewarding stretches of that period.
What I Did
Audience targeting and creative testing
Meta Ads Strategy
Festival and occasion-based creative (Makar Sankranti, Women's Day)
Seasonal Campaigns
Campaigns targeting bulk buyers in hospitality
B2B Positioning
Continuous optimization for cost-per-purchase
Performance Tracking
The Numbers
Average Product Price
₹2,000
Website Sales (27 Days)
210
Cost Per Purchase
₹98.6
Total Ad Spend
₹20,706
Total Revenue
₹4,20,000
Return
7x
The Website
Visual showcase of the digital storefront with a live link.
Status: Active
Beyond the Campaign
Rubz has since grown into its own operation, now with a dedicated in-house team. The brand has expanded from direct-to-consumer sales into bulk supply for the hospitality industry — spas, hotels, and salons — sourcing skincare and body care products at scale. The brand has also expanded into international markets.
The Result
A 7x ROAS delivered — turning a lean operation into a brand that now runs its own team and supplies hotels and spas at scale.
